KEY FACTORS INFLUENCING CREATIVE WRITING SKILL: STUDENTS’ PERCEPTIONS IN AN ELT CONTEXT AT HIGHER EDUCATION LEVEL

Abstract

Creativity and knack of creative writing (CW) has been one of the underresearched areas in an ELT context at higher education level in some developing countries like Pakistan. The current paper is aiming at examining the impact of key factors on students’ knack of creative writing in an ELT context at higher education level. By employing probability systematic random sampling technique, a useable sample of 909 EFL undergraduate students’ responses were collected on a survey questionnaire from fourteen Public Sector General Universities of Sindh, Pakistan. However, four higher order reflective-reflective constructs and one first order reflective construct which these were permission-based, wellestablished, and well-cited constructs used in the proposed research model of current study. A two-step approach was used to establish outer model and inner model using VB-SEM technique on Smart PLS v.3. The results revealed the proposed research model was a very effective model fit because it fits the data well. Findings of multivariate analysis on PLS-SEM revealed six hypotheses were supported. Current research is one of the first empirical studies in an ELT context at tertiary level in the context of Pakistan and abroad which significantly contributes theoretically, methodologically, regionally, practically, and pedagogically, and contribution to knowledge in a single study