IMPACT OF ONLINE EDUCATION’S COMPATIBILITY ON STUDENT’S SATISFACTION IN UNIVERSITIES OF PAKISTAN BY USING TAM MODEL
The outbreak of COVID-19 has created a pandemic situation across every corner of the world. It has brought a great and unpredictable change in the lifestyle of the human race extended from one part to another part of the world. The significant unavoidable change in our lives is the shift from physical to online activities, especially in the education system. Moving from the physical education system to an online education system must not be easy for everyone. Particularly, in the territories with incompetent technology infrastructure or low- computer literacy rates like those of Pakistan. The current research work is an attempt to identify and investigate factors affecting students’ satisfaction in the online learning environment in Pakistan. It is quantitative research and data was collected by distributing a well-structured questionnaire among students in different universities in Karachi. This data was run using Smart PLS3 software. Results for Average of Variation Explained (AVE) showed that the model used for the research is a quality model whereas path co-efficiencies have also supported the hypothesis I and 11. The outcomes revealed that technology compatibility and online learning self-efficacy both strengthen the online learning compatibility in Pakistan and thereby, significantly impact students’ satisfaction.